Social media lessons from an online revolt
almost 2 years ago 0 Comments
It's a sign of the digital times we live in that revolutions can occur in and be spurred by online action. There was, for example, much written last year about the role of social media in developing the Arab Spring revolutions.
Here is an other example of the power of online action, where GoDaddy a Web hosting and domain name company, found itself being deserted by customers at the end of last year. So much for the idea that online activity can be impacted by the Christmas holiday season!
Irrespective of the rights and wrongs of the Stop Online Piracy Act, it shows that once your customers get hold of an idea through social media and create a revolt, it doesn't take long before it gains significant traction, with potential damage to the organisation.
There are perhaps some interesting lessons to be learned from this case about the role of social media, how it can affect company brands, and what actions affected companies should take to prevent or mollify online revolts.
It's probably not an issue yet that's top of IT managers' must-do lists in early 2012, but the impact of social media shouldn't be too far away from their reading list of 'issues I must catch upon'.