IT managers must drive business change 'from the inside out'
almost 2 years ago 1 Comment
The management consultancy PwC has argued that top-performing organisations show greater mastery in how they leverage digital technologies by the way they embrace consumerisation, the Cloud and social media.
The management company’s this week published its Digital IQ survey which says that these top performers are already offering mobile tools for customers, measuring data through social media, mobilising applications to the public Cloud and are applying innovative use of business intelligence. It also finds that most enterprises are still playing catch-up on the consumerisation of IT.
It points to an increasingly critical role for the CIO. PwC argues that CIOs must be excellent at managing the internal factory, but also excel at mobilising new plans into action.
The Digital IQ findings call for business leaders — and, in particular, today’s CIOs and IT managers — to lead their organisations to change and innovate from the inside out. The report findings suggest that excellence in IT has not been commoditised and is still creating a competitive advantage. Indeed, IT-enabled, multi-channel connections with customers can make a marked difference to business results. But to succeed, IT managers — and top executives in the so-called 'C-suite' — must excel at not just managing internally, but also at mobilising new plans into action.
PwC argues that a high Digital IQ requires IT managers to find better ways to sift through and drive insight from the increasing amounts of data streaming 'from every manner of device and interaction', and to create a platform that can deliver these capabilities across a varied set of changing mobile devices.
PwC’s survey showed that 63 percent of respondents revealed their greatest challenge is the inability to gather, understand and act on customer data, while 58 percent cite an inability to understand and adopt the new information technologies they need to be competitive.
“Consumerisation of IT is on the rise, and in the survey we continue to see a need to serve the mobile customer, move to Cloud services, and use data more effectively,” said Chris Curran, principal at PwC. “Organisations that have an integrated strategy—which includes technology—seem to perform better.”